This year we were once again at the IGW2024 in Berlin and built a trade fair stand for the exhibitor „AG Landtechnik“. In addition to our regular activities, one of our colleagues was also there to take care of the videography for the trade fair appearance.
At the joint stand, 16 companies from the agricultural sector – including Claas, 365farmnet and Müthing – presented themselves under the name “Innovationsforum Landtechnik”. They presented their innovative and customised answers in the form of technology and software to politicians, NGOs and consumers, primarily in panel discussions, which we filmed for them.
A number of well-known politicians were present at the AG Landtechnik stand this year. In addition to Olaf Scholz and Christian Lindner, our Federal Minister of Agriculture Cem Özdemir was also a guest. Equally important for the industry and exhibitors were the meetings with members of parliament, agricultural representatives from ministries and political parties as well as representatives of the agricultural press. Presentations were also held on the stand itself, which were filmed by us and streamed live on an LED wall. A recap video was filmed, which can also be viewed on this page. This offers a good insight into our extended service portfolio in the field of AV technology.
We were already able to realise similar work at IGW2023 last year. Recently, exhibitors have been requesting more and more video and photo material from trade fair appearances. Last year at the ABK in Bad Salzuflen, we also shot a video of the trade fair, which the organiser is now using for advertising purposes.
