As an industry-related innovation driver, K enjoys an excellent reputation as the most international, complete and innovative trade fair for the global plastics and rubber industry.
The fair lived up to this reputation again this year, which led to a good spirit among the more than 3,000 exhibitors. The companies reported extraordinarily good contacts and a clear desire to invest on the part of the trade visitors, the establishment of promising new customer relationships and numerous business deals, some of them spontaneous.
Our customers also confirm these observations and confirmed that we had many high-quality conversations with trade visitors. This year, we had the pleasure of supporting ten exhibitors during their participation in the fair. In the course of this, we designed, produced and realised more than 1,000 sq m of exhibition space. From a small system booth for a regional company to a two-storey conventional trade fair booth for an international concern, we showed the entire range of our services in the sector of booth construction on site.
Erhard Wienkamp, Managing Director of Messe Dusseldorf also looked back enthusiastically on the trade fair and was pleased with the return of this important presence event: “The trade fair impressively demonstrated how valuable personal networking, chance encounters and physical brand and product experiences are. We are very pleased that K 2022 was able to send strong signals as an innovation driver for the industry and that our exhibitors did business with numerous international customers of high decision-making authority.”
176,000 trade visitors from all continents travelled to Dusseldorf for their most important industry event. The proportion of international guests at K 2022 was consistently high at over 70 percent.