KRONOS exhibition stand: 120 m² of Scandinavian feel-good ambience
KRONOS presented itself on 120 m² at the European Coatings Show with an open, inviting stand concept that conveyed one thing above all: a feel-good atmosphere. The head-end stand focussed on clear lines, high-quality materials and a Nordic-inspired design – a mix that drew visitors in from the very first moment and created space for discussions at eye level.
Living room feeling instead of exhibition hall
The aim of the stand design was to create a cosy atmosphere. Lounge areas with wooden chairs and tables bearing the KRONOS logo invited visitors to linger. Light-coloured floor areas and natural greenery created a feeling of clarity and calm. The colour and material concept – characterised by white, blue and light wood tones – was based on Scandinavian furnishing styles: bright, natural, high-quality. Accents such as the bright blue reception desk with the message ‘Brighter together’ emphasised the brand experience.
Communication meets design – feel-good atmosphere on 120 m²
Communication should not just take place – it should take centre stage. The open U-shape of the stand, flanked by hanging plants, turned the exhibition stand into a place of exchange where customers, interested parties and the KRONOS team could talk to each other.
The KRONOS feel-good room at the European Coatings Show
The KRONOS trade fair stand was a place to arrive, exchange ideas and feel at ease. With its open stand concept and 120 square metres, the stand offered plenty of space for encounters at eye level. Clear lines, high-quality furnishings and a Nordic-influenced, uncluttered style emphasised the concept of a homely, communication-promoting atmosphere.
Key facts
EXHIBITOR
KRONOS
BOOTH TYPE
Head stand
BOOTH SIZE
120 sq m
Impressions
