For our long-standing customer Güth & Wolf, a well-known manufacturer of straps and belts, we developed a high-quality 36 m² peninsula booth for A+A 2025 that combines modern trade fair design with a clear brand identity. The booth concept was based on a harmonious design featuring a concrete look, warm wooden elements, and striking graphic details. This combination creates a contemporary, calm, yet impressive atmosphere in which the customer’s products are presented to their best advantage.

The entire exhibition booth was built on a platform floor, which clearly highlights the booth and provides a clear spatial structure. Selected rental furniture, such as stools and benches, as well as the complete cabin equipment, were also used. An integrated 55-inch monitor ensured a modern, dynamic product presentation and strengthened the communicative effect of the booth.

The graphic design played a central role: high-quality foil prints and backlit 3D letters created strong visual accents and made the brand presence effective even from a distance. The graphics were used both on the surrounding walls and on low wall modules, which also served as shelves for displaying the products. This created a well-structured and appealing presentation of the product range.

Our in-house carpentry workshop produced precision slatted elements that were integrated into the roof construction, the wall, and a customer stele. In addition, we reworked existing customer material from previous trade fair appearances—a sustainable approach that conserves resources and ensures a consistent appearance.

Carefully coordinated planting with matching plant boxes and targeted, atmospheric lighting rounded off the overall concept. The interplay of concrete look, wood, and graphic elements gave the booth a modern, high-quality, and at the same time natural look, which Güth & Wolf effectively showcased at A+A 2025.

Güth & Wolf

Peninsula booth

36 sq m