This year, Fricke opted for a fresh trade fair presence – with a new concept, a new stand builder and a familiar contact person who has been with us for many years. Together, we planned a completely new stand concept on a 40 square metre stand at the European Coatings Show.

The challenge was to present three exhibits on just 40 square metres. Not an easy task, because in addition to the pure product presentation, the stand team also had to adapt to a new structure, new furniture and a different way of communicating. The result? Apparently a success – because the feedback was consistently positive.

Despite the limited space, it was possible to realise a stand that was both functional and inviting thanks to its clear lines and well thought-out structure. Modern furniture, a design reduced to the essentials and a tidy design ensured clarity and a pleasant atmosphere. A special focus was placed on the presentation of the three exhibits, which were not only specifically staged, but were also clearly at the centre of communication.

Even though space was limited, communication was a top priority. The open stand design therefore specifically invited dialogue between customers, interested parties and the Fricke team. With a combination of courage to change, attention to detail and an extra portion of flexibility, the 40 square metres became a strong statement for innovation and collaboration.

Fricke

Head stand

40 sq m