Exhibition booth for HELLA at Agritechnica in Hanover
At Agritechnica in Hanover, we created a custom exhibition booth for FORVIA–HELLA that combines functionality, brand presence, and modern design. The 77 m² corner booth impressed with its clean lines, high-quality materials, and strong visual impact – ideal for showcasing HELLA’s innovative strength at the leading international trade fair for agricultural technology.
Custom booth construction for FORVIA–HELLA
The exhibition booths were designed as a tailor-made solution for FORVIA–HELLA and precisely adapted to the structural conditions of the exhibition hall. One challenge was the hall column, which was located directly at the front corner of the corner booth and thus took up part of the booth space.
However, thanks to a precisely fitting hall column cladding, this element was not only elegantly integrated, but also actively incorporated into the booth concept. Despite the structural limitations, the result was a harmonious overall appearance with clear sightlines and optimal visitor guidance.
A raised platform with laminate flooring provided a high-quality boundary, while the 4-meter-high walls with fabric covering gave the exhibition stand size, structure, and a strong brand presence — ideal for the international stage of Agritechnica in Hanover.
High-quality furnishings and functional details
In addition to constructing the booth, we also took care of some of the furnishings. We used rental furniture such as bar stools, supplemented by well-designed cabin furnishings including a coat rack, shelves, and refrigerator.
For product presentations and digital content, we integrated a 55-inch monitor and a large-format 98-inch monitor, which was perfectly integrated into the booth concept thanks to a specially designed wall panel.
A special highlight was the booth’s greening: a privacy screen with ivy and moss elements created a pleasant atmosphere and added natural accents to the booth.
Graphics, long-distance impact, and custom-made products
Two suspended light boxes attracted maximum attention, creating a strong long-distance impact as ceiling banners. The graphics package was complemented by fabric-covered back walls and individually designed floor foil plots.
The custom-made products from our joinery also included:
- Slats for a continuous wall design
- Cladding for the hall column
- Custom-made constructions for integrating media technology
The result: a modern, brand-strong exhibition booth for HELLA at Agritechnica, which optimally combines design, technology, and function and effectively showcases the FORVIA – HELLA brand.
Key facts
EXHIBITOR
FORVIA-HELLA
BOOTH TYPE
Corner booth
BOOTH SIZE
77 sq m
Impressions
