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Designwerk – Exclusive Exhibition Booth at the Salone del Mobile in Milan

For Designwerk, we created a 216-square-meter corner booth at the Salone del Mobile in Milan that impressively combines modern residential design with high-quality brand presentation. As the world’s leading trade fair for furniture and interior design, the Salone del Mobile provided the ideal setting to showcase the Designwerk brand to an international audience of industry professionals.

The goal of the project was to create an open and inviting atmosphere that highlights the character of the furniture on display and offers visitors an inspiring brand experience.

Open architecture for maximum visibility

As a spacious corner booth, the display area benefited from high visibility from multiple visitor flow paths. The open design allowed for seamless access to the various presentation areas and invited trade show visitors to experience the showcased living environments up close.

A continuous raised floor structured the space and gave the booth a high-end look. The black lighting truss created a striking architectural framework while ensuring precise illumination of the furniture and decorative elements.

Custom carpentry for a high-quality presentation

A key component of the project was the custom-made furniture crafted in our own carpentry shop. To showcase the furniture, we built a custom partition that served as a defining design element within the booth, elegantly separating the various presentation areas.

In addition, existing elements were redesigned and adapted to the new booth concept. For example, an existing counter was integrated into the overall design and visually enhanced.

Light as a design element

Custom-made design elements featuring integrated LED technology added distinctive accents. A decorative wall panel with indirect lighting and an illuminated wall niche lent the trade show booth additional depth and emphasized its high-end atmosphere.

The strategically placed light lines complemented the booth’s clean, minimalist design and ensured that the furniture on display was shown to its best advantage.

High-quality graphics and brand presentation

To create a cohesive look, the wall surfaces were covered with high-quality blockout fabric. The large-format graphics complemented the stand’s architecture and reinforced Designwerk’s brand presence at the trade show.

Together with the carefully curated living spaces, the result was a trade show presentation that harmoniously combined design, functionality, and quality craftsmanship.

Exhibition booth construction with attention to detail

The result was an exclusive trade show booth that effectively showcased the Designwerk brand in Milan. The combination of custom booth construction, high-quality bespoke elements, thoughtful lighting design, and precise craftsmanship created an inviting environment that drew visitors in and left a lasting impression.